Ever wondered what it would be like to acid drop into over-head waves?  If you haven’t, you definitely should have.

Our new line launch is so close we can almost taste the victory beers. It's crazy how many steps go into launching a full collection. Austin designed the line pretty much over a year ago and that's when the cycle starts. By the time it launches - we're almost sick of looking at it haha. There is nothing sweeter than pressing launch and hearing the reaction from our followers. Let's gooooo! A little over 24 hours until launch.

Turns out the Daytona 500 is this weekend. We went ahead and launched a few Daytona inspired items so you can hit the track in style. We released a Button-up, Swim short, pair of Socks, and a long sleeve Tee... so we've got you covered from every angle. Don't forget, if you ain't first you're last!

VIEW DAYTONA COLLECTION