Meet the Joker / Shark Week Reading Duvin Goes Digital! "Sugar" by Ernest 1 minute Next Society 6 Now Makes Furniture

We connected with Ernest (aka the Tropical Cowboy) on Instagram a while back. Dude is setting up to become a modern day Jimmy Buffett and we are stoked about it! Check out his latest video below. "Sugar" is approaching a million views and full of digital recreations of Duvin Shirts. We've got his album on replay during quarantine while we day dream of beaches.

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